Privacy Policy


In this document references to “We”, “Us”, “Our” or “” means Rock Your Baby Pty Ltd trading as Rock Your Baby (ABN 44 106 538 890).

Your privacy is very important to us, and it is an issue we take seriously. Our Privacy Policy as outlined here will cover how we collect and/or manage your personal information. It applies to Rock Your Baby and to any agents and contractors engaged by us. It also applies to your use of this website and your interactions with us as a customer or subscriber.

Other sites (including those to which links and third party sites or services with which is connected) may have their own privacy policies and practices, which we do not control.

We may update our Terms and Conditions and this Privacy Policy from time to time without notice to you. All updates will be published on our website with relevant links on our home page.


The types of personal information we collect from you will depend on your dealings with us, and the products, services and benefits we provide to you. The information we collect may include any or all of the following:

  • Your name, home address, work address, phone number(s) and other contact details
  • Email address
  • Date of birth
  • Gender
  • Transaction details relating to your use of
  • And any other information you may choose to tell us.

Information is also generated whenever a page is accessed on our website. We record specific information, such as the time, date and specific page accessed. We collect such information for statistical and maintenance and marketing purposes so that we can evaluate and improve our website performance, and our service to you.


Some parts of our website use "cookies". A cookie is a small text file that is placed on your computer's hard-drive by a web page server. Cookies store information about your use of our website, and thus enable us to identify new or return visitors, and provide additional benefits to you, such as retaining products that were added to the cart last time you visited. Most web browsers are set to accept cookies, but this function can be disabled if you wish. Please be aware however, that if you choose to do this, some functions of our website will not be available to you.

If you continue to browse on our website, you accept the use of cookies.


We collect this information to provide a range of products, services and benefits to better suit your individual needs. We also collect personal information to help us in identifying ways we can serve you in a more effective and relevant manner.

In some instances your personal information may be used by us to target e-commerce promotions. In addition, it may be used to assist us in improving our website and/or the services we provide to's users.

When you register as a user or check out as a guest on we may also use your personal information to send you marketing and/or promotional materials from time to time. You can unsubscribe from marketing information at any time by using the unsubscribe function located within the electronic marketing material.


We collect personal information from you if you create an online account, subscribe to our e-newsletter, purchase from our website as a guest, or when you have other dealings with us. We may collect and update personal information over the phone, over the internet, via email or social media or when you write to us, or participate in a marketing campaign.


We do not store any credit card numbers in our systems in accordance with the highest of PCI-DSS standards. When purchasing from us, your financial details are passed through to a secure server using the latest 256-bit SSL (secure sockets layer) encryption technology. Your credit card details are securely stored at Eway (our payment partner), which is PCI DSS compliant.

Additionally, we use a RapidSSL CA SSL certificate from GEO Trust Inc for extra security. This is a high-grade Encryption key (Camellia-256, 256 bit encryption key) that ensures your personal information remains secure during your payment. Also, your password and credit card information is encrypted, and therefore completely invisible, even to our customer service team.


We may use your personal information for a variety of purposes including any or all of the following:

  • Processing your purchase transactions with us
  • Providing you with the products and services you may have requested from us
  • Developing better services and benefits for you
  • Disclosing your information for use by relevant parties in connection to your transaction or service ie Eway
  • Marketing our products and services to you more generally
  • Providing you with loyalty benefits or discounts


By accessing or using our Services, you consent to us using or disclosing Personal Information (other than Sensitive Information) to keep you informed about our products and services and other products and services that we consider may be of interest to you. For this purpose, disclosure may be made to our third party service providers. We may communicate with you via email, social media, SMS, newsletters or telephone. If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.

You can opt-out of direct marketing communication activities undertaken by us at any time by clicking the “unsubscribe” or “opt-out” link on email communications from us, by replying "Stop" via SMS, or by contacting us at Note that you cannot opt-out of non-promotional messages necessary for the provision of Services to you, such as our replies to contact requests.


We will take all reasonable steps to ensure that the personal information we collect is accurate and up-to-date. However, if you move address, change your phone number or email address, please be sure to update your account on our website to ensure your orders are processed correctly. Alternatively, you may contact us direct to update your details for you.

At your request, we will provide you with a copy of any personal information which we hold about you in accordance with our obligations under the Privacy Act. There may be a fee involved, in which case we will inform you prior to providing the information.

We will promptly acknowledge and investigate any complaint about the way we manage your personal information.

If you have any questions regarding this privacy statement or you wish to make a complaint, please write to:

Rock Your Baby Pty Ltd
Attention: The Privacy Officer
Unit 2 / 14-16 Livingstone Street