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About Us

Since our launch in the summer 2003, Rock Your Baby has designed and produced high quality, offbeat fashion for babies and kids.

Each season we collaborate with some killer artists who embody the Rock Your Baby vibe and together we make sure that RYB hits the market with the freshness and originality that makes our launch a much anticipated event in the kid’s fashion calendar.

Fun & Imagination

We believe that kids have their own innate sense of fashion and style. To this end, we design the kinds of clothes that kids want to wear - clothes that both capture and enhance the fun, innocence and imagination of childhood.

At Rock Your Baby we deliver wearable mini art collections and in doing so make good design a part of children's everyday lives. Our collections celebrate the richness of popular visual culture and make the act of dressing your child the fun and pleasurable experience we think it should be.

Welcome to the Family

If this is your first visit, we'd like to welcome you to the Rock Your Baby family. If you're one of our many loyal long-time Rock Your Baby customers - Thankyou for taking this journey with us.

Caroline & Johanne xx

ROCK YOUR BABY … FOR KIDS WHO DEMAND TO BE NOTICED.