Bright

Young

Things

About Us

Who We are

Since our launch in the summer 2003, Rock Your Baby has designed and produced high quality, offbeat fashion for babies and kids. Each season we collaborate with some killer artists who embody the Rock Your Baby vibe and together we make sure that RYB hits the market with the freshness and originality that makes our launch a much anticipated event in the kid’s fashion calendar. We believe that kids have their own innate sense of fashion and style. To this end, we design the kinds of clothes that kids want to wear - clothes that both capture and enhance the fun, innocence and imagination of childhood.

Thank you for taking this journey with us.

-Caroline & Johanne xx

Earn loyalty points when you shop online with us

Club RYB is our brand new loyalty program that allows you to earn points with every dollar spent with us + more!

Welcome to the family

At Rock Your Baby we deliver wearable mini art collections and in doing so make good design a part of children's everyday lives. Our collections celebrate the richness of popular visual culture and make the act of dressing your child the fun and pleasurable experience we think it should be. If this is your first visit, we'd like to welcome you to the Rock Your Baby family. If you're one of our many loyal long-time Rock Your Baby customers - Thank you for taking this journey with us. Caroline & Johanne xx